\n\u65e2\u5b58\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u3001\u6614\u306e\u5049\u3044\u4eba\u304c\u8003\u3048\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e8b\u3067\u3059\u3002
\n\u4f8b\u3048\u308b\u306a\u3089\u300c3\u679a\u304a\u308d\u3057\u306e\u3084\u308a\u65b9\u300d\u300c\u30de\u30b0\u30ed\u306e\u89e3\u4f53\u6cd5\u300d\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u305d\u308c\u306b\u6cbf\u3046\u3068\u7dba\u9e97\u306b\u5206\u985e\/\u5206\u89e3\u3067\u304d\u308b\u4e8b\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u53cd\u9762\u3001\u9055\u3063\u305f\u5bfe\u8c61\u306b\u306f\u4f7f\u3048\u306a\u304b\u3063\u305f\u308a\u3001\u5358\u306a\u308b\u65e2\u5b58\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u5f53\u3066\u306f\u3081\u3092\u3057\u3066\u3082\u610f\u5473\u304c\u306a\u304b\u3063\u305f\u308a\u3068\u5f0a\u5bb3<\/span>\u3082\u3042\u308a\u307e\u3059\u3002\u672c\u5f53\u306b\u305f\u3044\u305b\u3064\u306a\u306e\u306f\u3001\u5b9a\u77f3\u3067\u306f\u306a\u304f\u72b6\u6cc1\u3092\u3082\u3068\u306b\u6226\u7565\u3092\u7acb\u3066\u308b<\/span>\u3053\u3068\u3067\u3059\u3002<\/p>\n
\u305d\u3053\u3067\u3001\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3069\u3093\u306a\u3082\u306e\u304b\u6982\u8981\u3092\u3064\u304b\u3080<\/span>\u3002\u3044\u304f\u3064\u304b\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u77e5\u3063\u3066\u304a\u304d\u3001\u305d\u306e\u30a2\u30ca\u30ed\u30b8\u30fc\u3067\u9055\u3046\u5834\u9762\u306b\u5fdc\u7528<\/span>\u3059\u308b\u3002\u3068\u3044\u30462\u3064\u3092\u76ee\u6a19\u306b\u3001\u3053\u3053\u3067\u306f\u7a7a\u96e8\u5098\u30013C\u30014P\u306a\u3069\u3001\u3044\u304f\u3064\u304b\u6709\u540d\u3069\u3053\u308d\u306e\u65e2\u5b58\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7d39\u4ecb\u3092\u3057\u307e\u3059(\u899a\u3048\u306a\u304f\u3066\u3044\u3044\u3067\u3059)\u3002<\/p>\n \u7c21\u5358\u306a\u72b6\u6cc1\u8a8d\u8b58\u3068\u89e3\u91c8\u304a\u3088\u3073\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u610f\u5473\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3053\u306e\u300c\u7a7a\u2192\u96e8\u2192\u5098\u300d\u3067\u3059\u3002 \u4f1a\u793e\u306e\u6226\u7565\u3092\u7acb\u3066\u308b\u3068\u304d\u3001Company(\u81ea\u793e)\u30fbCompetitor(\u7af6\u5408\u4ed6\u793e)\u30fbCustomer(\u9867\u5ba2)\u306e3\u3064\u306b\u3064\u3044\u3066\u8003\u3048\u308c\u3070\u3001\u629c\u3051\u30fb\u6f0f\u308c\u304c\u5c11\u306a\u304f\u3001\u5e45\u5e83\u304f\u5168\u4f53\u3092\u6291\u3048\u3089\u308c\u308b\u3001\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n \u7279\u306b\u3001\u4f01\u696d\u3067\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3092\u6c17\u306b\u3059\u308b\u3042\u307e\u308a\u3001\u81ea\u793e\u306e\u5f37\u307f\u3092\u77e5\u308b\u3053\u3068\u304c\u304a\u308d\u305d\u304b\u306b\u306a\u3063\u305f\u308a\u3001\u7af6\u5408\u3068\u306e\u5dee\u5225\u5316\u306e\u307f\u3092\u8ffd\u6c42\u3059\u308b\u3042\u307e\u308a\u3001\u9867\u5ba2\u306e\u6e80\u8db3\u3068\u3044\u3046\u4e8b\u3092\u8003\u3048\u308b\u306e\u304c\u304a\u308d\u305d\u304b\u306b\u306a\u3063\u305f\u308a\u3057\u307e\u3059\u3002 \u5e02\u5834\u7d30\u5206\u5316(Segmentation),\u5bfe\u8c61\u306e\u7d5e\u308a\u8fbc\u307f(Targeting), \u7acb\u3061\u4f4d\u7f6e\u306e\u6c7a\u5b9a(Positioning)\u3092\u6c7a\u3081\u3001\u4ed6\u793e\u3068\u5dee\u5225\u5316\u6226\u7565\u3092\u884c\u3046\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 \u88fd\u54c1(Product), \u4fa1\u683c(Price), \u5ba3\u4f1d(Promotion), \u6d41\u901a(Place)\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3059\u3002 \u5f37\u307f(Strength), \u5f31\u307f(Weakness), \u6a5f\u4f1a(Opportunity), \u8105\u5a01(Threat)\u3092\u3001SW\u00d7OT\u306e\u5f62\u306b\u66f8\u304d\u51fa\u3057\u3066\u3001\u6a5f\u4f1a\u306e\u6700\u5927\u5316\u3084\u3001\u8105\u5a01\u306e\u6253\u3061\u6d88\u3057\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n \u5f37\u307f\u00d7\u6a5f\u4f1a: \u6a5f\u4f1a\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4f55\u304c\u3067\u304d\u308b\u304b? \u3053\u308c\u306f\u3001\u4f1a\u793e\u306b\u9650\u3089\u305a\u3001\u500b\u4eba\u306e\u8cc7\u8cea\u30ec\u30d9\u30eb\u3067\u3082\u3001\u81ea\u5206\u306e\u5f37\u307f\u3092\u6d3b\u304b\u3057\u3001\u5f31\u307f\u306b\u3088\u308b\u81f4\u547d\u50b7\u3092\u907f\u3051\u308b\u4e8b\u3092\u8003\u3048\u308b\u6642\u306b\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n BCG\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3068\u3082\u547c\u3070\u308c\u308b\u3001\u4e8b\u696d\u3092\u5206\u6790\u3059\u308b\u6642\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e00\u3064\u3067\u3001\u5e02\u5834\u6210\u9577\u7387\u3068\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u306e\u9ad8\u4f4e\u3067\u4e8b\u696d\u3092\u5206\u6790\u3057\u307e\u3059\u3002\u554f\u984c\u5150\u3092\u30b9\u30bf\u30fc\u306b\u80b2\u3066\u3001\u8ca0\u3051\u72ac\u306f\u64a4\u9000\u3001\u30ab\u30cd\u306e\u6210\u308b\u6728\u306f\u7dad\u6301\u3001\u3092\u76ee\u6307\u3059\u4e8b\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002\u30b7\u30a7\u30a2\u3092\u596a\u3044\u306b\u884c\u304f\u305f\u3081\u3001\u6295\u8cc7\u3059\u3079\u304d\u306a\u306e\u304b\u3001\u64a4\u9000\u3059\u3079\u304d\u306a\u306e\u304b\u3068\u3044\u3046\u300e\u610f\u601d\u6c7a\u5b9a\u300f\u306e\u4e00\u52a9\u3068\u306a\u308b\u30de\u30c8\u30ea\u30af\u30b9\u3067\u3059\u3002<\/p>\n \u5e02\u5834\u3068\u88fd\u54c1\u306e\u65b0\u898f\/\u65e2\u5b58\u306b\u3088\u3063\u3066\u4e8b\u696d\u3092\u5206\u3051\u3001\u305d\u308c\u305e\u308c\u306e\u8c61\u9650\u306a\u308a\u306e\u300c\u6226\u3044\u65b9\u300d\u304c\u3042\u308b\u3068\u3059\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002 \u65e2\u5b58\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af \u3053\u308c\u304b\u3089\u3001\u65e2\u5b58\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u7d39\u4ecb\u3092\u3057\u307e\u3059\u3002 \u65e2\u5b58\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u306f\u3001\u6614\u306e\u5049\u3044\u4eba\u304c\u8003\u3048\u305f\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4e8b\u3067\u3059\u3002 \u4f8b\u3048\u308b\u306a\u3089\u300c3\u679a\u304a\u308d\u3057\u306e\u3084\u308a\u65b9\u300d\u300c\u30de\u30b0\u30ed\u306e\u89e3\u4f53\u6cd5\u300d\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3001\u305d\u308c\u306b\u6cbf\u3046\u3068\u7dba\u9e97 …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-268","post","type-post","status-publish","format-standard","hentry","category-structure","category-personal-skills"],"_links":{"self":[{"href":"https:\/\/ryosukeishii.com\/logicalthinking\/wp-json\/wp\/v2\/posts\/268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ryosukeishii.com\/logicalthinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ryosukeishii.com\/logicalthinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ryosukeishii.com\/logicalthinking\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ryosukeishii.com\/logicalthinking\/wp-json\/wp\/v2\/comments?post=268"}],"version-history":[{"count":3,"href":"https:\/\/ryosukeishii.com\/logicalthinking\/wp-json\/wp\/v2\/posts\/268\/revisions"}],"predecessor-version":[{"id":738,"href":"https:\/\/ryosukeishii.com\/logicalthinking\/wp-json\/wp\/v2\/posts\/268\/revisions\/738"}],"wp:attachment":[{"href":"https:\/\/ryosukeishii.com\/logicalthinking\/wp-json\/wp\/v2\/media?parent=268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ryosukeishii.com\/logicalthinking\/wp-json\/wp\/v2\/categories?post=268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ryosukeishii.com\/logicalthinking\/wp-json\/wp\/v2\/tags?post=268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u7a7a\u2192\u96e8\u2192\u5098:<\/h4>\n
\n\u7a7a:\u9ed2\u3044\u96f2\u304c\u5897\u3048\u3066\u304d\u305f(\u72b6\u6cc1\u8a8d\u8b58)\u2192\u96e8:\u96e8\u304c\u964d\u308a\u305d\u3046\u3060(\u89e3\u91c8)\u2192\u5098:\u5098\u3092\u6301\u3063\u3066\u884c\u3053\u3046!(\u884c\u52d5)\u3068\u3044\u3046\u3088\u3046\u306b\u3001\u8a8d\u8b58\u2192\u89e3\u91c8\u2192\u884c\u52d5\u3092\u5207\u308a\u5206\u3051\u3066\u8003\u3048\u308b\u4e8b\u3067\u3001\u300c\u73fe\u5b9f\u3092\u898b\u308b\u524d\u306b\u89e3\u6c7a\u7b56\u306b\u98db\u3073\u3064\u304f\u300d\u3053\u3068\u3084\u300c\u81ea\u5206\u3067\u89e3\u91c8\u305b\u305a\u3001\u8a00\u308f\u308c\u305f\u4e8b\u3092\u305f\u3060\u3053\u306a\u3059\u300d\u3068\u3044\u3063\u305f\u3053\u3068\u3092\u907f\u3051\u308b\u4e8b\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u4ed6\u4eba\u306b\u8aac\u660e\u3059\u308b\u3068\u304d\u3082\u3001\u3053\u306e\u300c\u7a7a\u2192\u96e8\u2192\u5098\u300d\u3092\u610f\u8b58\u3057\u3066\u8a71\u3059\u3053\u3068\u3067\u3001\u5206\u304b\u308a\u3084\u3059\u3044\u5831\u544a\u3084\u3001\u76f8\u624b\u306b\u3068\u3063\u3066\u5224\u65ad\u306e\u3057\u3084\u3059\u3044\u5831\u544a\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n![\"\u7a7a\u30fb\u96e8\u30fb\u5098\"](\"http:\/\/ryosukeishii.com\/logicalthinking\/wp-content\/uploads\/2012\/01\/framework_skyrain-\u306e\u30b3\u30d4\u30fc.jpg\")
<\/a>\u6226\u7565\u306e3C:<\/h4>\n
<\/a>
\n\u3053\u306e3C\u306f\u81ea\u793e\u3068\u9867\u5ba2\u3001\u7279\u306b\u300c\u9867\u5ba2\u300d\u306b\u3064\u3044\u3066\u8003\u3048\u3055\u305b\u3089\u308c\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eSTP:<\/h4>\n
\n\u5e02\u5834\u7d30\u5206\u5316\u3068\u306f\u3001\u5e02\u5834\u3067\u9867\u5ba2\u3092\u7d5e\u308a\u8fbc\u3080\u305f\u3081\u306b\u3001\u4f55\u3089\u304b\u306e\u57fa\u6e96\u3067\u9867\u5ba2\u3092\u533a\u5225\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f8b\u3048\u3070\u5e74\u9f62\u5c64\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3067\u533a\u5207\u308a\u307e\u3059\u3002\u300c\u5c0f\u5b66\u751f\u300d\u300c\u4e2d\u5b66\u751f\u300d\u300c\u9ad8\u6821\u751f\u300d\u300c\u5927\u5b66\u751f\u300d\u300c\u82e5\u624b\u793e\u4f1a\u4eba\u300d\u300c\u4e2d\u5805\u300d\u300c\u58ee\u5e74\u300d\u300c\u305d\u308c\u4ee5\u4e0a\u300d\u306a\u3069\u3002\u5bfe\u8c61\u306e\u7d5e\u308a\u8fbc\u307f\u3068\u306f\u3001\u533a\u5207\u3063\u305f\u9867\u5ba2\u5c64\u306e\u4e2d\u3067\u3001\u3069\u306e\u5c64\u3092\u30e1\u30a4\u30f3\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u304b\u3001\u3067\u3059\u3002\u4f8b\u3048\u3070\u300c\u5c0f\u5b66\u751f\u5411\u3051\u30b3\u30fc\u30d2\u30fc\u3092\u58f2\u308b!\u300d\u304c\u305d\u308c\u3067\u3059\u3002
\n\u7acb\u3061\u4f4d\u7f6e\u306e\u6c7a\u5b9a\u3068\u306f\u3001\u305d\u306e\u4e2d\u3067\u3082\u3069\u3046\u3044\u3046\u8def\u7dda\u3092\u76ee\u6307\u3059\u304b\u3067\u3059\u3002\u5c0f\u5b66\u751f\u5411\u3051\u30b3\u30fc\u30d2\u30fc\u3067\u3082\u300c\u7518\u3044\u306e\u304b\u82e6\u3044\u306e\u304b(\u7802\u7cd6\u306e\u591a\u5be1)\u300d\u300c\u30de\u30a4\u30eb\u30c9\u306a\u306e\u304b\u30b3\u30af\u304c\u3042\u308b\u306e\u304b(\u30df\u30eb\u30af\u306e\u591a\u5be1)\u300d\u300c\u9ad8\u7d1a\u306a\u306e\u304b\u4f4e\u7d1a\u306a\u306e\u304b\u300d\u306a\u3069\u3001\u305d\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4f4d\u7f6e\u3065\u3051\u3092\u884c\u3044\u307e\u3059(\u901a\u5e38\u306f\u3001\u4ed6\u793e\u304c\u30ab\u30d0\u30fc\u3057\u3066\u3044\u306a\u3044\u9818\u57df\u3092\u72d9\u3044\u307e\u3059)\u3002<\/p>\n\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e4P(Marketing Mix):<\/h4>\n
\nProduct<\/span>\u306f\u3001\u88fd\u54c1\u306e\u6a5f\u80fd\u3084\u7279\u5fb4\u3001\u54c1\u8cea\u3084\u30c7\u30b6\u30a4\u30f3\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u3084\u30d1\u30c3\u30b1\u30fc\u30b8\u30f3\u30b0\u306b\u3064\u3044\u3066\u8003\u3048\u3001Price<\/span>\u306f\u4fa1\u683c\u3084\u5272\u5f15\u3001\u652f\u6255\u671f\u9650\u3084\u652f\u6255\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3059\u3002Promotion<\/span>\u306f\u8ca9\u58f2\u4fc3\u9032\u3084\u5e83\u544a\u306a\u3069\u3092\u8003\u3048\u307e\u3059\u3002\u6700\u5f8c\u306b\u3001Place<\/span>\u306f\u3001\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u3084\u5728\u5eab\u3001\u54c1\u63c3\u3048\u3084\u8ca9\u58f2\u5e97\u8217\u306e\u7acb\u5730\u306b\u3064\u3044\u3066\u8003\u3048\u307e\u3059\u3002<\/p>\n\u7af6\u4e89\u529b\u306eSWOT\u5206\u6790(Cross SWOT):<\/h4>\n
<\/a>
\n\u5f37\u307f\u00d7\u8105\u5a01: \u8105\u5a01\u3092\u5f37\u307f\u3067\u6253\u3061\u6d88\u3059\u305f\u3081\u306b\u4f55\u304c\u3067\u304d\u308b\u304b?
\n\u5f31\u307f\u00d7\u6a5f\u4f1a: \u5f31\u307f\u3067\u6a5f\u4f1a\u3092\u9003\u3055\u306a\u3044\u305f\u3081\u306b\u4f55\u304c\u3067\u304d\u308b\u304b?
\n\u5f31\u307f\u00d7\u8105\u5a01: \u6700\u60aa\u306e\u4e8b\u614b\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306b\u4f55\u304c\u3067\u304d\u308b\u304b?
\n\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\u4e8b\u696d\u5206\u6790\u306e\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa:<\/h4>\n
<\/a>\u30a2\u30f3\u30be\u30d5\u306e\u4e8b\u696d\u6210\u9577\u30de\u30c8\u30ea\u30af\u30b9:<\/h4>\n
<\/a>
\n\u305f\u3068\u3048\u3070\u3001\u5e02\u5834\u306f\u65b0\u3057\u304f\u3001\u88fd\u54c1\u306f\u65e2\u5b58\u306e\u3082\u306e\u3092\u7528\u3044\u308b\u5de6\u4e0a\u306e\u8c61\u9650\u3067\u306f\u3001\u5e02\u5834\u958b\u62d3\u6226\u7565:\u4f8b\u3048\u3070\u3001\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u304c\u6d77\u5916\u3078\u5e97\u8217\u3092\u51fa\u3057\u305f\u308a\u3001\u4efb\u5929\u5802\u304cNintendoDS\u3092\u51fa\u3059\u969b\u306b\u3001\u30b2\u30fc\u30e0\u6a5f\u3092\u4f7f\u3046\u306e\u3092\u3001\u5b50\u4f9b\u3060\u3051\u306e\u5e02\u5834\u304b\u3089\u3001\u8133\u30c8\u30ec\u306a\u3069\u5927\u4eba\u5411\u3051\u306e\u5e02\u5834\u3092\u958b\u62d3\u3057\u305f\u3001\u3068\u3044\u3063\u305f\u3088\u3046\u306a\u6226\u7565\u3092\u3068\u308b\u3068\u3001\u3046\u307e\u304f\u3044\u304f\u3001\u3068\u3044\u3046\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"